TOKEN.
A TRUE STORY.
SOME PEOPLE IDENTIFY DEEPLY WITH THE PLACE
WHERE THEY WORK EVERY DAY.
SOME SAY THEY "LIVE THE BRAND".
FEW ARE THE BRAND.
Meet Manne - Production Leader at Lightweight.
This short film accompanies him on trip to tattoo artist Luke Atkinson to get his favorite symbol eternalized on his skin - the new Lighweight brand signet. To him it is not a tattoo - he claims he doesn't even want a tattoo.
It is the ultimate token of dedication to the finest and lightest carbon wheels out there he so enjoys making by hand with his team every day.
Manne is free, because he is where he wants to be.
Thank you Manne - for showing us the way.
Making-Of
Token Landingpage
Print AD
CREDITS:
@ LIGHTWEIGHT:
Manfred: as "Manne" production leader
Jörg Ludewig & Sören Spiegelberg for making it happen
Jörg Ludewig & Sören Spiegelberg for making it happen
Luke Atkinson as tattoo artist "Luke" and "The Voice"
@ BÖLB:
Philipp Grolle Concept, Camera & Edit
Emile Stoverinck Concept & Copy
Mario Stockhausen Executive Creative Director
Alexander Rojas Voice recordings
Frau Schübel Recording Studio
Johannes Oesterle Music Composition
Demon Checker Tattoos Stuttgart Location
Philipp Grolle Concept, Camera & Edit
Emile Stoverinck Concept & Copy
Mario Stockhausen Executive Creative Director
Alexander Rojas Voice recordings
Frau Schübel Recording Studio
Johannes Oesterle Music Composition
Demon Checker Tattoos Stuttgart Location
